8月25日，耐克盘前下跌3.02%，报39.49美元/股，成交额2228.03万美元，股价进一步刷新2014年以来新低。
消息面上，耐克近期利空持续发酵。公司宣布终止与滔搏、宝胜国际等中国核心经销商近30年的线上销售授权，转攻直营模式，被花旗称为"极端且冒险的策略"，法国巴黎银行分析师直指其为"战略失误"。此外，摩根大通已于8月初将耐克评级下调至"减持"，目标价降至40美元。市场同时担忧耐克产品迭代迟缓，昂跑、Hoka及安踏、李宁等竞争对手持续抢占份额，品牌竞争力面临多重挑战。
（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）
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