社交媒体平台Reddit(RDDT)在夜盘交易中股价大涨6.74%,主要受益于公司发布的强劲财报数据和乐观的未来展望。
根据公司公告,Reddit第一季度营收达3.924亿美元,同比增长61%,显著高于市场预期的3.7亿美元。同时,公司日活跃独立访客数量增长31%,达到1.081亿人,也超过了分析师预期的1.075亿人。这一业绩表现凸显了Reddit在数字广告市场的强劲增长势头。
更令投资者振奋的是,Reddit对第二季度的营收预期也超出市场预期。公司预计第二季度营收将在4.1亿美元至4.3亿美元之间,而分析师平均预期为3.955亿美元。这一乐观预期表明,尽管当前存在经济不确定性,Reddit仍对其广告业务的持续增长保持信心。公司独特的对话植入广告形式,允许品牌直接在兴趣社区(subreddits)的讨论线程中投放广告,这一优势或将继续推动其收入增长。然而,投资者仍需密切关注公司提到的谷歌搜索算法变化可能对用户增长带来的短期波动影响。
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