Maoyan Data: 2025 Summer Box Office and Viewership Rise Year-over-Year, "Nanjing Photo Studio" Leads Surge in Viewing Enthusiasm

Stock News

Sep 01

On September 1st, Maoyan Research Institute released its "2025 Summer Box Office Data Insights." The data shows that the total box office for the 2025 summer season reached 11.966 billion yuan, representing a 2.76% year-over-year increase, while total viewership surged 12.75% compared to the previous year. The 2025 summer season started slowly in the first half but gained significant momentum in the latter half, with "Nanjing Photo Studio" leading the charge in reigniting audience enthusiasm for cinema.

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