With the National Day and Mid-Autumn Festival holidays just around the corner, the Sanya Tourism Development Board has launched an innovative media campaign dubbed "Heartbeat Radio Waves: Cloud Promotion of Sanya." This initiative leverages its collaborative partner network to connect with major source markets including Zhengzhou, Wuhan, Xi’an, Chengdu, Shenyang, and Changchun.

Through partnerships with Jilin Tourism Radio, Henan Broadcasting System, Dingxin News, Jimu News, Red Star News, Chinese Business News, and Shenyang Life Radio, the campaign aims to deliver the essence of Sanya’s turquoise waters, palm-fringed beaches, and gentle ocean breezes directly to audiences nationwide. From the best local delicacies to the most photogenic spots brimming with street-side vitality, and even insider tips for duty-free shopping, listeners and readers are invited to tune into the "Heartbeat Radio Waves" for comprehensive holiday planning.

Where to Begin

Tune in across radio, livestreams, newspapers, and short videos to bring Sanya’s coastal charm into focus. The campaign is designed to answer every traveler’s query about the perfect double-holiday escape, ensuring you are fully prepared for a memorable trip.

Sanya Meets Jilin Tourism Radio

If you are accustomed to the serene beauty of Songhua Lake, the waves of Sanya promise a thrilling contrast. From diving and jet skiing to infinity pools, a weekend here offers an entirely different pace. This Sunday from 9:00 to 11:00 AM, the "Travel Designer" program on Jilin Tourism Radio will take you on an audio journey through Sanya’s silver sands, coconut groves, and fishing villages—from the century-old tales of Xidao’s Danjia fishermen to the modern thrills of Atlantis Aquaventure. Listeners are encouraged to soak in the guides and let their imaginations wander.

Sanya Meets Henan Broadcasting System

Zhengzhou carries the millennia-old weight of the Central Plains, while Sanya bursts with the vibrant energy of a tropical island. The city’s neon lights and Sanya’s glittering nightscapes each shine in their own right. Henan Broadcasting System will broadcast the romance of the Ends of the Earth, the lively bustle of the First Market, and the sweet aroma of coconut chicken hotpot to the heart of the Central Plains, bridging the Yellow River with the South China Sea.

Sanya Meets Dingxin News

Focusing on the Mid-Autumn and National Day themes, Dingxin News of Henan Daily will highlight Sanya as a flagship destination, showcasing its newest attractions and creative experiences through coordinated online promotions.

Sanya Meets Jimu News

Wuhan’s culture is forged at the confluence of the Yangtze and Han Rivers, giving it a bold, spirited character—much like a riverside city that finds peace by the shore. Sanya counters with the blue of the South China Sea and the sway of coconut palms. While the people of Wuhan enjoy riverside coolness on summer nights, Sanya’s residents stroll along the coast in the evening breeze. Jimu News will host a series of cultural tourism livestreams, exploring everything from beaches to tropical rainforests and offering practical advice on navigating the double holiday in Sanya.

Sanya Meets Red Star News

Chengdu’s laid-back charm is hidden in covered-bowl tea and bubbling spicy hotpot in back alleys, while Sanya’s relaxation is spread out directly under the sun and carried on its salty sea breeze. One is a basin of bustling, grounded energy; the other is an island’s slow, unhurried rhythm. Red Star News, in collaboration with the Sanya Tourism Development Board, will roll out comprehensive tourism reports and introduce Sanya’s new "fan-first, warm-welcome" experiences.

Sanya Meets Chinese Business News

Xi’an’s calm composure at the city walls contrasts with Sanya’s leisurely wave-listening. One is the echo of a thousand-year-old Chang’an, the other the gentle warmth of Luhuitou in the South Sea. For those from Xi’an, visiting Sanya isn’t about rushing through attractions—it’s about unwinding. Chinese Business News will reveal a different side of Sanya through both newspaper features and video storytelling. Earlier, on September 3rd, we kicked off the cloud-sharing series with Shenyang Life Radio; stay tuned for official announcements on future session schedules.

Sanya Meets Shenyang Life Radio

Shenyang’s majesty lies in the Forbidden City’s red walls and green tiles, paired with the hearty simplicity of Laosi Noodles and chicken racks. Sanya offers the romantic tale of Luhuitou, the sweet warmth of Wenchang chicken, and cooling desserts like Qingbuliang. For Shenyang’s "old friends," a trip south is all about comfortable, restorative leisure. The "1034 Travel Group" on Shenyang Life Radio has curated a tailor-made 4-day, 3-night itinerary for northern palates: a relaxing route, Sanya food that even northeastern taste buds will love, photogenic hotspots full of local flair, and money-saving tips for duty-free shopping—all practical, must-have information.

Media partners are listed in no particular order.

This Mid-Autumn and National Day holiday, Sanya awaits you on the "Heartbeat Radio Waves." Whether you’re by the Songhua River or the Yangtze, we’ll share this moment together—across the miles, under the same moon. 💓💓💓