On the evening of August 25th, the "New Home Life Philosophy - Vantage Partners with Tmall to Unlock Innovative Home Appliance Cleaning Solutions" live streaming event successfully concluded at Vantage headquarters. Tie Hu, General Manager of Major Home Appliances at Taobao and Tmall Group, and Jiang Lingwei, Vice President of Vantage Co., Ltd., jointly attended this immersive event that combined brand storytelling, product experiences, and lifestyle aesthetics, painting a new picture of clean kitchens for modern families.
As leading forces in the kitchen appliance sector and e-commerce platform respectively, Vantage and Tmall have maintained a strong partnership for over a decade. Over the years, Vantage has consistently committed to solving kitchen usage pain points for consumers, deeply cultivating the kitchen appliance industry for more than thirty years. Meanwhile, Tmall, with its massive user base, precise consumer data insights, and mature e-commerce ecosystem, has become an important bridge for efficient connections between brands and consumers.
That evening, the live streaming room experienced high engagement and enthusiastic interaction, as both parties successfully conveyed the concept of "innovative home appliance cleaning solutions" to millions of households.
Taobao and Tmall Group's Major Home Appliances General Manager Tie Hu and Vantage Co., Ltd.'s Vice President Jiang Lingwei introduced Vantage products' "easy-to-clean" philosophy to live stream viewers.
Strategic Partnership: A Win-Win in Technology and Collaboration
In recent years, live streaming has emerged as a powerful new media format whose influence extends beyond just live stream audiences, often generating social phenomenon-level attention with its viewpoints and content.
At the opening of the live stream, the host and audience together traced Vantage's brand development journey - as the manufacturer of the 2008 Olympic torch, Vantage's torch was renowned for its low extinguishing rate and environmental safety features. Its combustion technology, material selection, and craftsmanship design were all industry-leading, with torch technology innovations applied to the combustion systems of gas stoves and water heaters. Subsequently, in front of the history wall, key milestones since the company's establishment in 1992 were presented one by one: from launching the first built-in gas stove, opening the era of built-in kitchen appliances; to developing China's first self-cleaning range hood, pioneering solutions to range hood cleaning challenges; to participating in the formulation of multiple industry standards, leading standardized industry development; as well as pioneering the application of AG glass panels in the kitchen appliance industry and steam cleaning technology for range hoods.
Simultaneously, the host led viewers through a review of Vantage's impressive achievements since joining Tmall, including multiple promotional sales exceeding 100 million yuan and successfully creating several annual bestselling products.
As of February this year, Vantage has accumulated 543 patented easy-cleaning technologies. With these robust capabilities, the company has led the industry trend of "easy-to-clean kitchen appliances." Tie Hu, General Manager of Major Home Appliances at Taobao and Tmall Group, stated during the interaction: "As Vantage's long-term partner, Tmall has witnessed Vantage's growth and felt their special 'technological obsession' - they don't pursue patents for the sake of patents, but rather each patent solves a user pain point. Every milestone and technological breakthrough on this wall is a true reflection of Vantage's innovative spirit. They not only represent Vantage's outstanding achievements but also record Vantage's deep understanding of consumer needs." Tie Hu's assessment highlighted the deep recognition and alignment between Vantage and Tmall in their collaborative philosophy.
Vantage presenter (leftmost), Taobao and Tmall Group's Major Home Appliances General Manager Tie Hu, and Vantage Co., Ltd.'s Vice President Jiang Lingwei introduced Vantage's patent wall to live stream viewers.
Unlocking New Home Cleaning Solutions
The "Kitchen - Witnessing Ideal Living Scenarios" segment was the core highlight of the entire live stream - multiple Vantage products made their debut in the streaming room, providing viewers with a comprehensive demonstration of the appeal of "innovative home appliance cleaning solutions."
During the product showcase and launch ceremony, Vantage's Little UFO Max flagship S66P range hood, one-touch high-heat stir-fry stove 507GH, Little Star G5S Max gas water heater, Gemini D3000Max premium dishwasher, and Little Micro V5Pro micro steam-bake combo appeared in sequence. To more intuitively demonstrate the products' performance and "easy-to-clean" characteristics to viewers, the host and two executives personally conducted on-site demonstrations - touching the AG glass panel with their hands showed that it not only has an exquisite appearance but also leaves no fingerprints, featuring anti-oil and easy-cleaning properties. The range hood's steam cleaning function was particularly impressive, with the host explaining: "Our fifth-generation steam cleaning achieves 99.1% coverage, 99.2% cleaning efficiency, and 99.9% sterilization rate!" Through high-temperature steam comprehensively washing oil stains inside the range hood without disassembly, it easily achieves deep cleaning, solving the traditional pain points of difficult cleaning and easy oil accumulation in conventional range hoods.
Vantage Little UFO Max flagship S66P range hood
After showcasing product appearance and performance, the live stream welcomed a "hands-on" segment where chefs cooked on-site using the products. In the streaming room, the gas stove's efficient combustion, the range hood's powerful suction and exhaust, and the dishwasher's rapid cleaning functions were all demonstrated vividly. The on-site dishes were aromatic, the stove remained clean and tidy, and Jiang Lingwei and Tie Hu jointly tasted and engaged in in-depth discussions.
Jiang Lingwei expressed: "We very much hope to bring the attitude of 'time principles' to all consumers - hoping to transform the kitchen in everyone's mind from a 'task area they have to go to' into a 'time container they actively choose.' We hope to redeem time for users - so that everyone is no longer bound by the convenience of takeout, but through excellent kitchen appliances, make cooking itself an enjoyment. Time in the kitchen is not consumed but flows in another form: it can be relaxation, companionship, or the joy of creation."
Tie Hu supplemented with user feedback from the Tmall platform: "In Tmall's review system, we see extensive user feedback that after using Vantage range hoods, kitchens are no longer troubled by grease, and difficult-to-clean oil stain problems are completely resolved. The kitchen has even become a 'healing corner' for many people. This precisely embodies the 'home enjoyment life' philosophy that Tmall and Vantage's cooperation aims to convey - through quality products and services, using technology to reduce life's burdens and create more warm companionship among family members."
This joint live stream represents a "strategic partnership" deep collaboration - perfectly combining Vantage's technological advantages with Tmall's platform advantages, bringing superior product experiences while providing new insights for innovation development and cross-industry cooperation in the kitchen appliance sector.
In the future, Vantage and Tmall will continue to collaborate, constantly exploring the path of "home enjoyment life." We are also delighted to see Vantage creating clean, convenient, and high-quality kitchen living for more families, driving the kitchen appliance industry toward new heights.