BILIBILI-W (Stock Code: 9626) Announces 2025 Annual Results with RMB30.35 Billion in Net Revenues

Bulletin Express

Mar 05

BILIBILI-W (Stock Code: 9626) released its unaudited annual results for the year ended December 31, 2025, reporting that total net revenues reached RMB30.35 billion, a 13.00% increase compared to 2024. Advertising revenues contributed RMB10.06 billion, up 23.00%. Gross profit was RMB11.11 billion, up 27.00%, and the gross profit margin rose to 36.60% from 32.70% in the prior year.

The results showed a turnaround in profitability. Net profit came in at RMB1.19 billion, compared to a net loss of RMB1.36 billion in 2024. Adjusted net profit stood at RMB2.59 billion, a marked improvement over the adjusted net loss of RMB0.04 billion the previous year. Average daily active users reached 111.60 million, an 8.00% increase year over year.

In terms of revenue structure, value-added services generated RMB11.93 billion, advertising RMB10.06 billion, and mobile games RMB6.39 billion. IP derivatives and other businesses recorded RMB1.97 billion. Operating expenses totaled RMB9.99 billion, representing a slight decrease of 1.00% from 2024. No annual dividend was recommended for the year ended December 31, 2025.

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Advertising revenues contributed RMB10.06 billion, up 23.00%. Gross profit was RMB11.11 billion, up 27.00%, and the gross profit margin rose to 36.60% from 32.70% in the prior year.</p>\n<p>The results showed a turnaround in profitability. Net profit came in at RMB1.19 billion, compared to a net loss of RMB1.36 billion in 2024. Adjusted net profit stood at RMB2.59 billion, a marked improvement over the adjusted net loss of RMB0.04 billion the previous year. Average daily active users reached 111.60 million, an 8.00% increase year over year.</p>\n<p>In terms of revenue structure, value-added services generated RMB11.93 billion, advertising RMB10.06 billion, and mobile games RMB6.39 billion. IP derivatives and other businesses recorded RMB1.97 billion. Operating expenses totaled RMB9.99 billion, representing a slight decrease of 1.00% from 2024. No annual dividend was recommended for the year ended December 31, 2025.</p>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>BILIBILI-W (Stock Code: 9626) Announces 2025 Annual Results with RMB30.35 Billion in Net Revenues</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBILIBILI-W (Stock Code: 9626) Announces 2025 Annual Results with RMB30.35 Billion in Net Revenues\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1053168898\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/ed558ed0402cbe7d1ef4d150458f2b2e);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Bulletin Express </p>\n<p class=\"h-time\">2026-03-05 18:45</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>BILIBILI-W (Stock Code: 9626) released its unaudited annual results for the year ended December 31, 2025, reporting that total net revenues reached RMB30.35 billion, a 13.00% increase compared to 2024. Advertising revenues contributed RMB10.06 billion, up 23.00%. Gross profit was RMB11.11 billion, up 27.00%, and the gross profit margin rose to 36.60% from 32.70% in the prior year.</p>\n<p>The results showed a turnaround in profitability. Net profit came in at RMB1.19 billion, compared to a net loss of RMB1.36 billion in 2024. Adjusted net profit stood at RMB2.59 billion, a marked improvement over the adjusted net loss of RMB0.04 billion the previous year. Average daily active users reached 111.60 million, an 8.00% increase year over year.</p>\n<p>In terms of revenue structure, value-added services generated RMB11.93 billion, advertising RMB10.06 billion, and mobile games RMB6.39 billion. IP derivatives and other businesses recorded RMB1.97 billion. Operating expenses totaled RMB9.99 billion, representing a slight decrease of 1.00% from 2024. 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Advertising revenues contributed RMB10.06 billion, up 23.00%. Gross profit was RMB11.11 billion, up 27.00%, and the gross profit margin rose to 36.60% from 32.70% in the prior year.\nThe results showed a turnaround in profitability. Net profit came in at RMB1.19 billion, compared to a net loss of RMB1.36 billion in 2024. Adjusted net profit stood at RMB2.59 billion, a marked improvement over the adjusted net loss of RMB0.04 billion the previous year. Average daily active users reached 111.60 million, an 8.00% increase year over year.\nIn terms of revenue structure, value-added services generated RMB11.93 billion, advertising RMB10.06 billion, and mobile games RMB6.39 billion. IP derivatives and other businesses recorded RMB1.97 billion. Operating expenses totaled RMB9.99 billion, representing a slight decrease of 1.00% from 2024. 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