On March 2, leading AI company MiniMax released its first annual financial results since going public. Despite being established just over four years ago, the company demonstrated remarkable momentum in both revenue growth and losses.
According to the financial report, MiniMax's total revenue for 2025 reached $79.038 million, representing a 158.9% year-over-year increase. However, the company reported a net loss of $1.872 billion (equivalent to over 12.9 billion yuan) during the same period, which expanded approximately threefold compared to the previous year.
Notably, approximately $1.6 billion of this loss was attributed to fair value losses on financial liabilities. After adjusting for this and other factors, the company's normalized net loss for the previous year stood at $251 million.
A closer examination of MiniMax's revenue sources reveals that its global strategy has become the core driver of growth. In 2025, regions outside mainland China contributed 73% of the company's total revenue.
The company's achievement can be largely attributed to the leadership of its founder Yan Junjie. Under his guidance, MiniMax has consistently attracted capital investment.
Backed by prominent investors including Sequoia, Hillhouse, Alibaba, and Tencent, MiniMax has experienced rapid development. After its listing on the Hong Kong Stock Exchange earlier this year, the company's market capitalization briefly surpassed HK$300 billion.
Despite these highlights, MiniMax faces several challenges. While its consumer-focused products require significant spending to acquire users, high-margin business services are emerging as a secondary growth driver. However, copyright infringement lawsuits from Hollywood studios, a debt-to-asset ratio exceeding 340%, and ongoing capital expenditure pressures continue to test the company's high valuation.
The latest financial disclosure from MiniMax reveals a company with two distinct faces in 2025. On one hand, the company demonstrated strong revenue growth, with total annual revenue jumping from $30.523 million in 2024 to $79.038 million in 2025, representing a 158.9% increase.
The company's gross profit performance was particularly impressive, surging from $3.738 million in 2024 to $20.079 million in 2025, a 437.2% increase. The gross margin also improved from 12.2% in 2024 to 25.4% in 2025. MiniMax attributed this significant margin improvement to enhanced model and system efficiency, along with ongoing optimization of infrastructure configuration.
In contrast to its rapid revenue growth, MiniMax continues to face profitability challenges. The company reported a net loss of $1.872 billion in 2025, a 302.3% increase from the $465 million loss in 2024. The substantial expansion of losses was partially due to fair value losses on financial liabilities increasing from $214 million in 2024 to nearly $1.6 billion in 2025. MiniMax explained that increased company valuation led to significant remeasurement losses on preferred shares.
After adjusting for share-based payments, fair value losses on financial liabilities, and listing expenses, MiniMax's normalized net loss was $251 million last year, nearly unchanged from the $244 million loss in 2024.
On the expense side, MiniMax's sales and distribution costs decreased by 40.3% from $87 million in 2024 to $52 million in 2025. This reduction was primarily because the company's native AI products are mainly driven by organic growth and word-of-mouth, resulting in lower promotional expenses. This suggests that MiniMax's growth model may be shifting from traditional advertising-driven approaches to organic growth and viral marketing.
The company's research and development expenses reached $253 million in 2025, a 33.8% year-over-year increase, significantly lower than the 158.9% revenue growth during the same period.
Both consumer and business segments showed positive development trends. Benefiting from improved user engagement, increased willingness to pay for products, and continued promotion and commercialization of products like Hailuo AI, MiniMax's consumer-focused native AI product revenue reached $53 million in 2025, a 143.4% increase.
In the business market, due to a significant increase in paying customers, MiniMax's open platform and other enterprise services generated $26 million in revenue last year, a 197.8% year-over-year increase, indicating its emergence as a secondary growth driver.
Entering 2026, MiniMax's business development has accelerated further. During the performance communication meeting, founder and CEO Yan Junjie revealed that the company's Annual Recurring Revenue (ARR) exceeded $150 million in February 2026. New registered users for the open platform serving enterprise customers and individual developers in February 2026 reached more than four times the number recorded in December 2025. Average daily token consumption for the M2 series text models in February 2026 grew more than sixfold compared to December 2025.
Founded in November 2021, MiniMax was established by Yan Junjie, a post-85s entrepreneur who rose from intern to group vice president at SenseTime and was selected for the Forbes China 30 Under 30 list in 2019. Yan left SenseTime just before its Hong Kong listing in late 2021 and founded MiniMax in early 2022.
Before ChatGPT ignited the global AI wave, Yan had already established a technical blueprint focusing on three modalities: text, sound, and video. This forward-looking judgment on foundational model development quickly attracted top-tier capital investors. According to Tianyancha data, MiniMax's angel funding round gathered prominent investors including Yunqi Capital, Hillhouse Ventures, IDG Capital, and miHoYo.
In subsequent funding rounds, MiniMax's shareholder roster continued to expand with industry giants including Alibaba, Tencent, Xiaomi, Xiaohongshu, and Sequoia China joining as investors. On January 9, 2026, MiniMax officially listed on the main board of the Hong Kong Stock Exchange, becoming the largest AI model company by IPO size in history.
The company's stock performance on its debut was impressive, opening 42.67% higher at HK$235.4 per share, with market capitalization instantly exceeding HK$71.9 billion, attracting significant investor attention. After listing, MiniMax's stock price once surged to a high of HK$980 per share, pushing its market capitalization above HK$300 billion, even briefly surpassing well-known internet giants JD.com and Kuaishou. However, as of March 4 closing, MiniMax's stock price had retreated from its peak, with the latest market capitalization standing at HK$230.522 billion.
Despite delivering impressive revenue growth in 2025, MiniMax faces multiple challenges in supporting its current market capitalization exceeding HK$230 billion. The primary challenge comes from its commercial model – while approximately 67% of 2025 revenue came from consumer-focused native AI products, this segment has relatively low profit margins.
According to MiniMax's previously submitted IPO prospectus, the gross margin for native AI products was only 4.7% in the first three quarters of 2025, while the open platform and other AI-based enterprise services achieved a much higher gross margin of 69.4%, creating a sharp contrast.
By the end of 2025, MiniMax had served over 200 countries and regions worldwide, accumulating 236 million individual users and 214,000 enterprise customers and developers. Overseas markets have become a crucial pillar for MiniMax, contributing 73% of total revenue in 2025, up from 69.8% in 2024.
However, MiniMax acknowledged in its prospectus that the company faces risks related to international trade policies, geopolitical factors, and trade protection measures. Changes in international relations, trade and investment policies, and protectionist measures could adversely affect the company's business, financial condition, and operational results.
Notably, last September, several Hollywood companies including Disney filed a lawsuit against MiniMax in California court, alleging that its video generation model "Hailuo AI" constituted infringement during training, generation, and promotion processes, potentially facing claims up to $75 million.
Analysts point out that as global AI regulation tightens, copyright risks for content generation tools are becoming increasingly prominent. This lawsuit could not only cause direct financial losses for MiniMax but also impact the company's future training costs and commercial opportunities in multimodal content generation.
Beyond external risks, MiniMax faces certain capital pressures. The financial report shows that as of the end of 2025, MiniMax's debt-to-asset ratio reached 343.3%, significantly higher than the 187.8% recorded at the end of 2024. Although the company's cash balance increased from $881 million at the end of 2024 to $1.05 billion, considering the annual R&D expenditure of $253 million and ongoing investments in next-generation M3 and Hailuo 3 models, long-term capital expenditure pressure remains significant.
Additionally, rapidly rising labor costs have become a substantial burden for MiniMax. Last year, the company's total employee compensation expenses reached $84.3 million, a 54.4% increase from $54.6 million in 2024.
UBS predicted in a research report that MiniMax's revenue compound annual growth rate from 2025 to 2027 will exceed 200%, while Morgan Stanley estimates the company's revenue will reach approximately $700 million by 2027. Although these projections paint an optimistic development blueprint, they also mean the company must maintain doubling growth rates from a high base. Should growth slow or margin improvements fall short of expectations, the company's valuation could contract rapidly.
In late February this year, significant volatility occurred in Hong Kong's AI model sector, demonstrating the market's increasing sensitivity to technological iteration speed and commercialization capabilities.