WB-SW Executive Editor Explains Hot Search Mechanics: Three Key Elements and Protective Framework
Deep News
Mar 28
At the 2026 China Online Media Forum held in Zhengzhou from March 28 to 29, Bo Hongkai, Executive Editor and General Manager of Government Affairs Cooperation at WB-SW, shared insights on how topics gain traction on the platform's hot search list. Bo emphasized that making it to the trending chart is not a matter of luck but is instead driven by what he termed the "three key elements" and a "protective framework." The three essential qualities that content must possess to attract attention are substance, entertainment value, and emotional resonance. The protective framework refers to the hot search system's rules, under which only government agencies and authoritative media outlets are eligible to appear on the list.
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