Apple's AI-Powered Siri Overhaul Set for June Unveiling

Deep News
Mar 25

Apple is conducting a comprehensive artificial intelligence overhaul of Siri, with plans to introduce the next-generation AI assistant at its Worldwide Developers Conference in June.

According to a Tuesday report, sources familiar with the matter revealed that Apple is testing a standalone Siri application and a system-wide "Ask Siri" feature. Both are expected to be core components of the upcoming iOS 27 and macOS 27 operating systems, with a formal debut scheduled for June 8 at WWDC.

The new version of Siri, internally codenamed "Campo," will feature a chatbot-like conversational experience, supporting both text and voice interaction modes, and will be capable of completing tasks directly within applications. This marks a significant strategic shift for Apple in the AI domain.

This overhaul comes against the backdrop of challenges in the rollout of Apple Intelligence. Features for a new Siri version announced at WWDC 2024 were never officially released, and plans for a Spring 2025 launch have been repeatedly delayed. The release of the new Siri is seen as a critical countermove by Apple under increasing pressure from competitors like ChatGPT and Google Gemini.

**Standalone Siri App: Competing with External AI Tools**

Apple is testing a dedicated Siri application for iPhone, iPad, and Mac, designed to compete directly with third-party AI tools like ChatGPT, while also providing users with a centralized hub for managing conversation history.

The app's main interface will display past conversations in a list or rounded rectangular grid format. Users will be able to pin frequent conversations, save old records, search across conversations, and initiate new sessions via a prominent plus button. The conversation view will resemble the style of Apple's Messages app, featuring a bubble chat interface with a text input box, support for switching to voice mode, and the ability to upload documents and images for analysis.

When starting a new conversation, Siri will offer suggested prompts based on the user's historical habits. The interface will support automatic switching between light and dark modes.

**New Search Interface: Siri Replaces Spotlight**

In terms of interaction entry points, Apple is testing replacing the existing system search tool, Spotlight, with Siri to create a unified search and query interface.

One test version places the Siri entry point within the Dynamic Island at the top of the screen. Upon activation, Siri will prompt the user to "Search or ask a question." While processing a request, the interface will display a pill-shaped indicator labeled "Searching," accompanied by a glowing Siri icon. Once results are ready, the interface will expand into a semi-transparent panel using Apple's Liquid Glass design language, allowing users to pull down the panel for multi-turn conversations.

The new search interface will retain the "Siri Suggestions" feature but will be able to access a broader range of user data types than the current iOS Spotlight. It will also activate the previously delayed "Personal Context" functionality. Furthermore, Siri will provide more detailed answers sourced from the web, including summaries, bulleted lists, and images, and will be able to generate in-depth daily news summaries using Apple News content, directly competing with AI search tools like Google Gemini and Perplexity.

**Ask Siri and Write with Siri: Deep System Integration**

Apple is also testing new entry points for deeper integration of Siri into the operating system.

A system-level "Ask Siri" toggle will appear in menus within built-in apps, allowing users to send selected content directly to a new Siri conversation. For example, users could request more information about highlighted text or retrieve related emails. This design is similar to an existing feature in the ChatGPT iPhone app.

Concurrently, a "Write with Siri" option at the top of the keyboard is also under testing. This will bring up the Writing Tools menu for text generation and editing. This functionality has been one of the core marketing points for Apple Intelligence over the past two years but currently has a relatively hidden entry point in iOS.

**Delays and Gemini Partnership**

Despite the promising new features, the rollout timeline for several announced upgrades remains uncertain. According to the report, multiple individuals involved in the project believe that most of the announced capabilities, including access to personal data and on-screen awareness, will not be ready until this fall.

Technologically, many of the new Siri's functions are powered by Apple's in-house Apple Foundation Models, combined with technology from Google Gemini. A cooperation agreement between the two companies, reportedly valued at around $1 billion, was reached last year and formally confirmed this past January.

Expansion and upgrades to the App Intents software are also still underway. This feature will enable Siri to control specific functions within both Apple's own and third-party applications with greater precision, with plans to gradually add support for actions like scrolling through app interfaces via voice commands.

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