异动解读|波司登盘中下跌5.64%,充绒量争议持续发酵引发市场担忧

行情直击
Jun 18

6月18日,波司登盘中下跌5.64%,报3.85港元/股,成交额1.81亿港元。

消息面上,波司登近日因多款产品充绒量问题深陷舆论风波。据媒体报道,其一款售价2299元的商务系列鹅绒服充绒量仅86克,远低于消费者对同价位产品150克左右的合理预期;另一款售价700余元的羽绒裤充绒量仅3克,被消费者质疑"几乎没有充绒"。品牌方客服回应模糊,进一步加剧市场对其产品定价合理性及品牌溢价可持续性的疑虑。

同期服装行业整体承压,安踏体育跌2.01%,李宁跌2.66%,申洲国际跌2.06%。波司登跌幅显著高于同业,显示事件对其品牌信誉的冲击已反映至股价层面。公司下次财报将于6月25日发布,市场关注度进一步提升。

(以上内容均基于市场公开消息,由程序或算法智能生成,仅作为股价异动提醒,不作为投资建议或交易依据。)

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