周二盘中，社交媒体平台Reddit（RDDT）股价大幅上涨13.81%，引发市场广泛关注。这一显著涨幅主要源于公司宣布推出两项新的人工智能（AI）广告功能，这一消息极大地提振了投资者信心。
据悉，Reddit推出的两项新AI广告功能分别名为"Reddit Insights"和"对话摘要附加功能"（Conversation Summary Add-ons）。Reddit Insights将为营销人员提供实时的用户趋势分析，帮助他们在广告投放前测试创意、把握热门话题，从而更精准地规划营销活动。而对话摘要附加功能则允许品牌将用户的正面评论整合到广告下方，提高广告在社区中的认同度和参与度。
分析人士认为，这些新功能有望显著提升Reddit的广告效果和收入。作为一个主要依赖广告收入的平台，这一举措可能会增强Reddit在数字广告市场的竞争力，特别是在当前AI技术备受关注的背景下。值得注意的是，在此消息公布之前，Reddit股票已在盘前交易中上涨超过3%，显示出市场对该公司前景的积极预期。这一利好消息的出现，进一步刺激了投资者的买入热情，推动股价在盘中出现大幅上涨。
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