Since its inception in 2015, this event has cumulatively attracted over 2 million domestic and international hiking enthusiasts and local residents, transforming from a public fitness activity into a top-tier urban attraction.

Creating a high-traffic city IP, the tenth edition has solidified each steadfast step into Foshan's collective memory: in 2015, coinciding with the conclusion of the "Foshan City Upgrade Three-Year Action Plan," the inaugural "Beautiful Foshan 50km Hike" was held, with 50,000 citizens witnessing the city's remarkable transformation.

In 2016, the event introduced five distinct routes for the first time, connecting the highlights of urban upgrades across all five districts and achieving a "convergence of five dragons."

By 2017, the hike was formally included in the government work report, signifying its status as a key public welfare initiative.

Media outlets including CCTV's "News Simulcast" and Xinhua Net reported on the 2018 event, attracting over 2 million online viewers to focus on Foshan.

The 2019 edition featured a 13-hour large-scale interactive multimedia live broadcast, debuted a mobile studio atop a high-definition broadcast van, and deployed professional photographers to capture memorable moments along the route.

Amid unique circumstances in 2020, the Foshan 50km Hike moved online, innovatively launching a "Cloud Hiking" mini-program that attracted over 1 million cumulative participants who collectively covered more than 44.28 million kilometers.

The physical event resumed in 2023.

Registration for the 2024 hike reached 110,000, with actual participation exceeding 400,000.

Participation surged again in 2025, setting a new record of approximately 450,000 people.

Walking 50 kilometers embodies physical perseverance, awakening a commitment to healthy living; it also represents a collective urban consciousness, uniting citizens through shared action to foster the development belief in building a beautiful Foshan.

The gathering of tens of thousands primarily stimulates immediate urban consumption.

As early as 2017, when 210,000 people embarked on the hike, businesses detected significant opportunities, with 27 companies participating in various roles from partners to sponsors.

As the scale expanded, consumption scenarios continuously broadened and deepened.

In 2025, the Foshan News Media Center organized "sports+" themed carnivals at landmark squares or commercial districts across all five districts to promote consumption and strengthen local brands.

The event has transcended ordinary fitness activities, evolving through an innovative "sports+" model into a vibrant public celebration filled with local flavor.

The grand carnival at the Century Lotus Sports Center endpoint, featuring local cuisine, cultural creations, flash performances, trendy entertainment, and home furnishing exhibitions, served as a vivid example.

Transitioning from transient traffic to sustained engagement, the event's motto is: "Complete one hike, fall in love with one city."

For Foshan, renowned for its manufacturing, the 50km Hike delivers not just immediate consumption but profound empowerment for the cultural tourism industry.

Data indicates the 2025 hike boosted bookings for local hotels and homestays, while driving growth in surrounding餐饮 and souvenir sales, with revenue increasing over 60% month-on-month.

The essence of "hiking economy" lies in converting foot traffic into sustainable consumption flows and brand loyalty.

The hiking routes act like a string of pearls, connecting Foshan's scattered cultural and tourism gems.

The 2024 routes integrated urban upgrade highlights from all five districts: the Chancheng route emphasized a "cultural experience journey," the Nanhai route showcased a "Green Nanhai, Sci-Tech City," the Shunde route highlighted achievements in "beautifying and revitalizing the city through water," the Gaoming route blended natural and cultural landscapes from four districts, and the Sanshui route offered unique experiences based on its distinctive location and natural endowments.

The meticulously designed 2025 routes further traversed Foshan's landscapes and urban scenery, featuring the majestic West River and North River views, alongside the elegant beauty of Shunfeng Mountain and Xiqiao Mountain, allowing participants to experience the charm of the "Four Mountains Two Rivers" tourism demonstration belt and witness new aspects of urban-rural integration and historical culture.

As participants evolved from merely "viewing scenery" to deeply "savoring culture," immersive experiences significantly enhanced their sense of identity and belonging to the city, truly converting traffic into lasting engagement.

Some participants, captivated by the Dongping River scenery along the Chancheng route, even purchased property along its banks after completing the hike.

In 2026, let us meet again, starting from spring, measuring Foshan step by step!