霸王茶姬（CHA）今日盘中大涨5.33%，引发市场关注。
消息面上，霸王茶姬宣布了其在马来西亚的雄心勃勃的扩张计划，目标是在未来三年内开设300家直营门店。更引人注目的是，该公司与马来西亚羽毛球名将李宗伟展开合作，李宗伟将担任品牌大使。这一战略性举措极大地提振了投资者对霸王茶姬海外扩张前景的信心。
据悉，霸王茶姬通过其子公司与马来西亚联大集团成立合资企业，霸王茶姬持股60%。马来西亚作为霸王茶姬最大的海外市场，目前已有148家门店，占据当地新茶饮市场27%的份额。此次扩张计划不仅体现了公司对马来西亚市场的信心，也展示了其全球化战略的决心。市场分析认为，霸王茶姬在马来西亚的成功经验有望为其进一步拓展东南亚及其他海外市场提供宝贵借鉴。
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