国家广告审查委员会裁定:T-Mobile US未遵守对其移动服务计划节省费用宣传的建议

美股速递
Jan 23

国家广告审查委员会近期发布裁定,认定T-Mobile US Inc在宣传其移动通信服务套餐的节省费用主张时,未能遵循监管机构此前提出的整改建议。该裁决指出,该公司在广告中关于用户可节省通讯开支的表述,未达到审查委员会设定的标准要求。

此次裁定意味着T-Mobile US需重新调整其营销宣传策略,确保对消费者作出的费用节省承诺具备充分依据。监管机构强调,电信服务商应提供清晰透明的资费对比数据,避免可能误导消费者的模糊表述。

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