腾讯音乐-SW盘初大涨近6%，股价创历史新高！年初至今累涨近90%
7月15日，腾讯音乐-SW盘初大涨近6%，股价创历史新高，年初至今累涨近90%。
近期，腾讯音乐发布公告，宣布公司与喜马拉雅签署并购协议，计划全资收购喜马拉雅，本次交易对价合计约为209亿元。野村认为，腾讯音乐与喜马拉雅达成合并协议，符合腾讯音乐强化内容生态系统的投资策略，并可能强化其在长音频领域的内容供应能力。
花旗表示，对腾讯音乐-SW最新的音乐订阅计划持乐观态度，该计划平衡了净新增用户和每用户平均收入(ARPU)的增长，并致力于将订阅者转化为超级VIP会员，证明了是一种可持续且具韧性的方式，确保音乐订阅收入稳定增长，改善利润前景。该行认为，腾讯音乐将中国内地在线音频分享平台喜马拉雅领先的长篇内容资产加入其平台，将进一步增强其整体内容供给，并通过提高超级VIP会员转化率和广告收入潜力来提升变现能力。
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