In 2025, Beijing has welcomed the opening of many new commercial complexes that are both fun to explore and enjoyable to shop at. In Haidian District, after several months of preparation, the East Zone of Zhongguancun ART PARK Darongcheng has officially commenced operations. Let's take a look at what fresh and exciting offerings the mall has in store.

My immediate impression during these opening days is that the crowds are truly massive. According to official data, the project attracted over 500,000 visitors in the first three days of the East Zone's official opening, with sales exceeding 35 million yuan.

In terms of its commercial mix, the East Zone emphasizes social interaction and an international experience, covering a wide range of lifestyle scenarios including trendy fashion, jewelry and accessories, gourmet food, reading, fitness, and pet care, thereby complementing the West Zone, which focuses primarily on dining.

The intensive introduction of flagship and first-to-market stores has also made the entire commercial complex significantly more "stylish" and upscale.

The official opening of the Zhongguancun ART PARK Darongcheng East Zone also marks the full reveal of this large-scale urban renewal project, the predecessor of which was the Zhongguancun Square Shibao Street, now presented in its "complete form" featuring "standalone buildings + thematic blocks + an urban park."

Leveraging its park-like setting and outdoor spaces, Darongcheng is also continuously introducing various trendy cultural activities, such as the Wuzhen Theatre Festival's "Forest Animal City" puppet parade during the opening, the Beijing debut exhibition of the Line Friends' winter-themed installation, and the highly-anticipated New Year's Eve performance by a popular band scheduled to arrive for the celebrations.

As this new commercial landmark in Haidian District emerges, are you interested in paying a visit?