In recent years, the home appliance industry market structure has been showing new changes. According to AVC's comprehensive data, China's home appliance market retail sales reached 453.7 billion yuan in the first half of 2025, up 9.2% year-on-year. Among various categories, the share of intelligent, high-efficiency, and premium products has increased, with technological innovation becoming a key driver of industry growth.

Against this backdrop, companies are increasing their R&D investments. How do leading enterprises perform in terms of technological output? On August 28, Haier Smart Home released its 2025 interim report. The financial report shows that in the first half of 2025, Haier Smart Home achieved operating revenue of 156.494 billion yuan, up 10.2% year-on-year, with net profit attributable to parent company growing 15.6%, with both revenue and profit reaching record highs.

Among various growth indicators, Haier Smart Home's continuous R&D investment has led to breakthrough technological achievements, realizing comprehensive leadership in industrial design, patents, standards, and national recognition.

**User-Centric Technology Innovation Drives Multi-Category Market Growth**

As users increasingly demand higher quality of life, the home appliance market is experiencing a new trend of consumption upgrade. According to the "2025 China Home Appliance Consumer Interest Insight White Paper," consumers now have higher requirements for home appliances in terms of high quality, intelligence, green energy efficiency, and spatial aesthetics. In this context, growth driven by technological innovation has become the focus of new rounds of corporate market competition.

According to GfK CMM data, Haier Smart Home achieved first place in both online and offline market share in the first half of 2025. Behind these achievements is the result of continuous innovation around user needs, with various technological achievements being recognized and chosen by users.

For example, addressing users' healthy eating needs, Haier's Mailanq refrigerator, with its full-space freshness preservation technology, keeps fruits and vegetables fresh for 7 days and frozen meat fresh for 30 days. It sold over 700,000 units within 9 months of launch.

Regarding delicate clothing care needs, Casarte's Neutron·Ronglang washer-dryer-care integrated machine uses original care wet-wash technology to provide fiber-level care experience, helping the category achieve over 95% market share in the 20,000+ yuan segment.

To address safety hazards from water heater condensation, Casarte's condensation-free first-class energy efficiency water heater uses pioneering aerospace-grade centrifugal atomization technology, providing users with both energy-saving and worry-free water experience, ranking first in offline market retail sales share in July.

Moreover, as AI technology accelerates industrial transformation, Haier Smart Home has comprehensively upgraded various AI technologies, providing users with smarter and more convenient living experiences. For instance, Haier's energy-saving air conditioner series uses AI smart energy-saving technology, consuming only 2 kWh daily on average, with current sales exceeding 1.1 million units. The Casarte Zhijing range hood equipped with AI Eye can automatically sense oil smoke changes and instantly adjust airflow, ranking first in the 6,000+ yuan price segment online.

Behind these innovative achievements, each technology originates from user needs and provides better experiences in clothing, food, housing, and entertainment. Therefore, Haier Smart Home continues to lead in multi-category markets and is chosen by users. Currently, over 200 of Haier Smart Home's original technologies have been followed by the industry, continuously driving user experience upgrades and repeatedly leading industry innovation trends.

**Continuous High R&D Investment Achieves Comprehensive Technology Leadership**

Innovation achievements directly reflect technological strength, but high-quality technological output requires sustained high-intensity R&D investment. In fact, Haier Smart Home's R&D investment has continued to increase since 2018, with R&D investment ratio reaching 4.14% in 2023. Additionally, in early 2022, Haier Group established a dedicated Science and Technology Committee, investing a total of 100 billion yuan in core technology research and development.

This high-intensity R&D investment has resulted in comprehensive technological strength. To date, Haier Smart Home ranks first in the industry across industrial design, patents, standards, and national recognition dimensions.

In industrial design, it has won 6 international design gold awards (industry's highest), accumulated 3 China Excellent Industrial Design Gold Awards (industry's only three consecutive gold awards). In invention patents, in the first half of 2025, global smart home category ranked first with 2,208 published patent applications, achieving 13 consecutive championships. In standards, it has led and participated in 116 international standards and 840 national/industry standards (industry's highest). In national recognition, it has received 17 National Science and Technology Progress Awards (industry's highest).

Whether from technological strength or technological status, Haier Smart Home currently occupies a leading position in the industry. For example, among achievements in 2025, the IEC refrigerator freshness preservation international standard led by Haier refrigerators became the first refrigerator freshness preservation standard in the 119-year history of the IEC International Standards Organization, and the first refrigerator industry international standard led by a Chinese brand.

Additionally, Haier washing machines have also led the formulation of the world's first IEC multi-drum washing machine international standard, filling an industry gap. Currently, Haier Smart Home is the only Chinese home appliance company leading and participating in smart home standards for international organizations including IEC, ISO, IEEE, OCF, and Matter.

In today's intensely competitive global technological environment, why can Haier Smart Home occupy industry commanding heights across various technological fields? Behind this is its globally constructed 10+N open innovation system, which relies on the online HOPE platform to connect over 250,000 global experts and over 1 million R&D resources, enabling collaboration with international-level innovation platforms worldwide to efficiently implement and transform each user need, achieving continuous technological innovation breakthroughs.

Today, facing intensified consumption upgrades and industrial transformation, technology has become a key indicator of enterprise competitiveness. Chinese companies represented by Haier Smart Home not only continuously innovate to upgrade beautiful living experiences for global users but also continuously transform technological advantages into standard achievements, winning more voice for Chinese intelligent manufacturing and going deeper and further in global markets.