Shares of Bed Bath & Beyond, Inc. (BBBY) surged 5.72% in pre-market trading on Monday, following the announcement of a key executive appointment that could boost the company's marketing efforts and brand performance.

The Brand House Collective, Inc., which manages a portfolio of iconic home and family brands including Bed Bath & Beyond, announced the appointment of Lisa Foley as Chief Marketing Officer. Foley will serve as a shared marketing leader responsible for advancing omnichannel marketing strategy, customer engagement, and brand performance across the entire portfolio of brands, including Bed Bath & Beyond, buybuy Baby, Kirkland's Home, and Overstock.

Investors appear optimistic about Foley's potential impact on Bed Bath & Beyond's marketing strategy and overall performance. With over 20 years of experience leading marketing and digital strategy for national retail brands, Foley's appointment signals a renewed focus on strengthening customer relationships and building long-term brand value. Her previous roles at companies like Pink Lily, Kirkland's, Crate & Barrel, and Claire's demonstrate a track record of success in retail marketing that could benefit Bed Bath & Beyond as it seeks to revitalize its brand and improve its market position.