本季度信息
普拉达(01913)公布了截至2026年6月30日的中期财务数据。报告期内，营收共计30.48亿欧元，同比增长11.2%。经调整EBIT为5.30亿欧元，同比下滑14.3%，经调整EBIT率从去年同期的22.6%下降至17.4%。毛利率录得78.3%，相较去年同期降低1.8个百分点。经营现金流为4.14亿欧元，同比下降11.4%。
从成本结构来看，产品设计及开发成本约0.91亿欧元，同比增长13.8%；广告及传讯成本约3.07亿欧元，同比增长20.8%；销售成本约12.42亿欧元，同比增长16.7%；一般及行政费用约2.17亿欧元，同比增长22.4%。
业务分项
直营渠道占总营收比重为86.4%。各主要市场均实现增长，亚太区营收同比增长14.6%，美洲市场增长37.4%，欧洲市场增长4.5%。Versace 贡献3.05亿欧元收入，批发及授权收入则同比有所提升。
高管解读
董事会表示：“尽管宏观经济及地缘政治环境依然存在不确定性，但集团上半年表现整体稳健。我们将在下半年继续严谨地执行各项优先事项，专注于长期价值创造，力争实现高于市场的增长。”
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.