锦江酒店(600754):三年规划行至中段 剖析锦江的变与不变

德邦证券股份有...
20 Jan 2022

导语:中国酒店连锁化率进入中段后期,我们认为酒店集团后续将进入以产品力为核心竞争的阶段(疫后消费者对酒店产品的挑选&加盟商对产品模型的考量),即未来连锁化率提升的关键除了单体酒店的转化外,同时需要关注弱产品力&弱品牌力连锁酒店的翻牌。锦江酒店三年规划行至中段,GIC 创新中心+GPP 直采降本+全生命周期金融赋能+酒店数字化形成后疫情阶段酒店产品力提升的核心变量;叠加内部治理机制理顺,信息化、...

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