中新经纬11月27电(薛宇飞 实习生李俊浩) “无内容,不电商。”这是在短视频、直播等广泛应用背景下,商家们默契达成一致的结论。当下电商行业尤其是直播带货向着2.0阶段进化,呈现新发展格局。电商平台更加注重打造消费内容生态的流量闭环,注重圈层归属、情感黏性和个性化市场,选择精准化、差异化、人格化的内容路径,让用户精神情感领域与物质领域的需求在高度融合的状态下完成消费体验。在这一背景下,近日,由...
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