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华西证券：首予卫龙(09985)“买入”评级 多样化大单品有望接档辣条成长

智通财经
Dec 21, 2022

智通财经APP获悉，华西证券发布研究报告称，首予卫龙(09985)“买入”评级，预计2022-24年归母净利润为2.34/9.26/11.69亿元。据弗若斯特沙利文数据，国内休闲零食规模已达8251亿元，近5年年化增长6.1%，行业持续扩容，予各企业成长机遇。卫龙聚焦辣味休闲零食，辣味休闲零食未来5年有望实现9.6%年化增长，随着行业发展将持续扩大规模，强化竞争优势。

报告中称，公司将辣条培育成国民大单品，卫龙成长为国民品牌，近几年研发推出了魔芋爽、风吃海带等多样化大单品，有望接档辣条成长，推动公司规模扩张。卫龙辣条已经发展成为30亿元的大单品，卫龙与辣条的强粘性将带动卫龙辣条产品规模和市占率提升，同时精装款占比持续提升，辣条业务量价齐升。

此外，魔芋爽正处爆发期，魔芋自带的健康、美味属性叠加公司独特的辣味调配，使其有望成为比肩辣条的大单品;风吃海带一经推出深受消费者喜爱，上市一年内销售额超亿元;魔芋爽和风吃海带的快速爆发也使得公司蔬菜制品实现从2018年的不足3亿元到2021年16.64亿元的飞跃式增长。卫龙手握多个大单品，还陆续推出鸭肉制品、溏心蛋和魔芋饼干等新品，有望借助大单品打造经验实现规模从五十亿元到百亿元的跨越。

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