IDC:折叠屏手机2022年中国出货量近330万台 增速超118%

品玩
Jan 30, 2023

品玩1月30日讯,第三方市场调研机构IDC的数据显示:2022年第四季度,中国折叠屏产品单季出货量再创新高,出货超过110万台。全年出货量近330万台,同比增长118%,增速高于预期。 IDC称,折叠屏产品在国内智能机市场中占比从2021年的0.5%上升到1.2%。虽然折叠屏产品依然是一种小众的产品形态,但2022年头部安卓厂商全部发布了相关产品,形成直板机+折叠屏的双旗舰产品战略。甚至不少厂商已经或马上实现 “横折+竖折” 的双折叠屏产品布局。

图源:源于网络

市场格局来看,2022年全年,华为占据国内折叠屏市场第一的位置,市场份额达47.4%,优势明显;三星排名位居第二位,占据16.5%的市场份额;凭借Find N系列的全年稳定表现,OPPO获得13.8%的市场份额,排名第三,虽然Find N2& Flip临近年末才上市,但首销情况超过上一代产品;第一款折叠屏产品X Fold&+系列帮助vivo在折叠屏市场稳定在第四位,市场份额7.7%;荣耀和小米分别位居第五和第六位,份额接近;联想只有一款竖折Razr系列排名第七。

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