国泰君安指,认为MR(混合现实)的产品竞争力将高于市面上其他产品。全球VR产品每年销量约千万级别,这是直接可触及的消费者群体。定价水平在规模量产并迭代后,有望降至iPhone手机级别。该行看好MR的放量,千亿元的增量市场将带来庞大的产业链投资机会。该行称,初代MR供应链已基本定型。初代产品从立项至今时间超过5年,这段时间一直投入与研发的供应链将享受该产品渗透红利,进入供应链的确定性比单机价值量弹性更为重要。
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