传3B家居(BBBYQ.US)正就出售旗下婴儿用品连锁店进行谈判

智通财经
Jun 06, 2023

智通财经APP获悉,媒体周一援引知情人士报导称,3B家居(BBBYQ.US)正就将旗下Buybuy Baby连锁店出售给零售投资公司Go Global Retail进行谈判。报道还称,这家曾一度风光无限的家居用品连锁店今年4月申请破产保护,同时也吸引了在线零售商Overstock.com (OSTK.US)对3B家居主品牌的兴趣。据报道,根据潜在的交易,Overstock.com将关闭3B家居所有剩余的实体店。

今年早些时候,3B家居公司因销售额下降和亏损不断增加而宣布破产,根据美国破产法第11章申请破产保护,该公司还启动了清算出售程序,并将关闭其门店。

虽然在商品策略失败后,3B家居的同名商店横幅一直难以吸引顾客,但分析师表示,在破产后,Buybuy Baby连锁店吸引买家的机会更大。该公司曾在4月份表示,计划利用破产法第11章寻求外部买家,以维持其业务运营或购买婴儿用品连锁店等资产。4月底,3B家居在全美所有360家同名门店和120家Buybuy Baby门店推出了关门促销活动。

Go Global Retail拥有童装品牌Janie and Jack,以及从沃尔玛(WMT.US)收购的女装品牌ModCloth。它主要投资于消费者零售和时尚业务。

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