【券商聚焦】海通国际:HTI大众品多数产品折扣力度较春节前增加

金吾财讯
Feb 23, 2024

金吾财讯 | 海通国际发研指,液态奶、方便食品、软饮料、啤酒及调味品2月以来折扣力度有所加大。液态奶代表产品的折扣率(实际到手价格/平台标注原价)平均值/中位值分别由上月末的76.1%/75.3%变化至本周的71.2%/66.6%;方便食品代表产品的折扣率平均值/中位值分别由上月末的89.6%/92.3%变化至本周的86.8%/88.4%;软饮料代表产品的折扣率平均值/中位值分别由上月末的90.5%/90.0%变化至本周的88.0%/90.0%;啤酒代表产品的折扣率平均值/中位值分别由上月末的81.5%/82.8%变化至本周的80.4%/82.0%;调味品代表产品的折扣率平均值/中位值分别由上月末的90.7%/100%变化至本周的89.9%/100%。该行指,婴配粉2月以来折扣力度表现稳定。婴配粉代表产品的折扣率平均值/中位值分别由上月末的96.3%/100%变化至月末的96.3%/100%。该行表示,折扣力度最大的五种代表产品:百威(01876)哈啤小麦王(450ml*15/1箱)、蒙牛(02319)纯牛奶(250ml*16/1箱)、伊利全脂纯牛奶(250ml*16/1箱)、康师傅(00322)包装饮用水(550ml*12/1箱)、燕京10度清爽(330ml*24/1箱,最新折扣率分别为50%、52%、58%、63%、66%。

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