Release Date: May 15, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Could you discuss the initiatives in place to reignite traffic, particularly regarding the chicken sandwich rollout? A: Carl Bachmann, CEO, mentioned that chicken remains a significant trend in the industry, aiming for a chicken mix of 10-12% in their burger concept. The company has launched new grilled and fried chicken options in corporate stores and is expanding this to franchise stores. A major promotional campaign is planned for the summer to boost the new chicken offerings.
Q: Was the introduction of the new chicken options incremental or did it lead to cannibalization of other products? A: Carl Bachmann, CEO, explained that the introduction, especially of the grilled chicken which was previously not offered, was incremental. It contributed to 2-3% of incremental growth, particularly noted in the test stores in Florida.
Q: Can you elaborate on the success of the targeted promotions mentioned in your prepared remarks? A: Carl Bachmann, CEO, highlighted the success of promotions tied to social holidays, which significantly drive trial and excitement. For example, a promotion on March 14 resulted in substantial sales, and these events also lead to spikes in loyalty program sign-ups, which is a strategic focus for the company.
Q: Do the benefits of promotions on social holidays extend beyond the event itself? A: Carl Bachmann, CEO, confirmed that these promotions do have a lasting impact, primarily through increased sign-ups to their loyalty programs. This allows the company to market directly to these customers, turning them into frequent visitors and integrating them into the brand's community.
Q: Could you provide insights into the financial performance for the first quarter of 2024? A: Christopher Jones, CFO, reported a decrease in total revenues to $42.9 million, down 6% year-over-year, primarily due to lower same-store sales and the closure of underperforming locations. The net loss improved to $6.5 million from $9.2 million in the previous year, with adjusted EBITDA at $258,000.
Q: What are the expectations for the fiscal year 2024 in terms of financial performance? A: Christopher Jones, CFO, maintained the guidance with total revenue expected to be between $170 million and $180 million, assuming a low-single digit increase in same-store sales and the addition of 10 to 15 new franchise restaurants. Adjusted EBITDA is projected to range from $7 million to $9 million, with capital expenditures anticipated to be $2 million to $3 million.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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