AI-powered VC firm TRAC doesn't have the same firepower that some other VC firms do. It's only four years old, writing checks up to $2 million a pop, and never leads funding rounds.
But, like all VC firms, TRAC still wants to bet on the best startups.
Unlike other VC firms, though, TRAC uses AI to pick all of its investments. To get into more of those highly coveted deals, it provides founders with a piece of its algorithm.
Once TRAC invests in a startup, the firm makes its portfolio company a custom "intelligence dashboard" using its algorithm, with tools that help a company more accurately value itself and direct the startup to new investors.
The firm has been building the tech for 10 years, according to TRAC founder and partner Fred Campbell.
"For us, it does one thing really well — it helps us get into every deal we want to get into," Campbell said.
Legacy, an at-home sperm testing startup that TRAC first backed in July, shared a copy of its own dashboard with Business Insider.
Legacy founder and CEO Khaled Kteily said Campbell demoed TRAC's dashboard on their first call. Kteily said he found the software "powerful."
Campbell said his founders always find the dashboard most helpful when they're looking toward their next raise.
"The reality is, every single portfolio company will use this when they're thinking about fundraising," he said.
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