各省市积极出台家居领域以旧换新政策 家电股集体上扬 海尔智家(06690)涨4.09%

金吾财讯
Sep 13, 2024

金吾财讯 | 家电股集体上扬,海尔智家(06690)涨4.09%,TCL电子(01070)涨3.56%,海信家电(00921)涨2.19%,创维集团(00751)涨1.53%,VESYNC(02148)涨1.02%。消息面上,银河证券表示,8-9月,各省市积极出台家居领域以旧换新政策。相比于此前,此轮各省市出台政策更为切实,1)金额方面做出具体规定,补贴比例一般限定在销售价格的15%左右,单件产品补贴价格不超过2000-3000元。2)明确活动具体时间,以旧换新活动一般自9月开始,延续至2024年末。3)补贴范围、可参与补贴活动的商品品类更明确,一般采用一次性补贴,“即付立减”,进一步拉动消费者的参与积极性。4)进一步突出了对智能家居品类的支持和消费引导。伴随24H2政策落地,家居零售端需求有望修复。

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