Publicis' Mars Acquisition Looks Small, But Attractive -- Market Talk

Dow Jones

Sep 20, 2024

1540 GMT - Publicis Groupe's acquisition of Mars United Commerce looks small relative to the size of the French advertising group, but attractive, Bank of America analysts Adrien de Saint Hilaire and David Amira say in a research note. The value of $600 million reported by The Wall Street Journal for the Mars deal makes it Publicis' biggest acquisition so far this year, BofA says. "While Mars itself is hardly transformative, we like the group's track-record in integrating and scaling up assets while gaining further exposure to the attractive theme of retail media," the analysts say. Mars, a commerce-marketing agency that helps brands optimize how they present their products to consumers online and in stores, is akin to Omnicom Group's Flywheel with an offline component, BofA says. Publicis shares fall 0.7%. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

September 20, 2024 11:40 ET (15:40 GMT)

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The value of $600 million reported by The Wall Street Journal for the Mars deal makes it Publicis' biggest acquisition so far this year, BofA says. \"While Mars itself is hardly transformative, we like the group's track-record in integrating and scaling up assets while gaining further exposure to the attractive theme of retail media,\" the analysts say. Mars, a commerce-marketing agency that helps brands optimize how they present their products to consumers online and in stores, is akin to Omnicom Group's Flywheel with an offline component, BofA says. Publicis shares fall 0.7%. (adria.calatayud@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  September 20, 2024 11:40 ET (15:40 GMT)\n</p>\n<p>\n  Copyright (c) 2024 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Publicis' Mars Acquisition Looks Small, But Attractive -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPublicis' Mars Acquisition Looks Small, But Attractive -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2024-09-20 23:40</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1540 GMT - Publicis Groupe's acquisition of Mars United Commerce looks small relative to the size of the French advertising group, but attractive, Bank of America analysts Adrien de Saint Hilaire and David Amira say in a research note. The value of $600 million reported by The Wall Street Journal for the Mars deal makes it Publicis' biggest acquisition so far this year, BofA says. \"While Mars itself is hardly transformative, we like the group's track-record in integrating and scaling up assets while gaining further exposure to the attractive theme of retail media,\" the analysts say. Mars, a commerce-marketing agency that helps brands optimize how they present their products to consumers online and in stores, is akin to Omnicom Group's Flywheel with an offline component, BofA says. Publicis shares fall 0.7%. (adria.calatayud@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  September 20, 2024 11:40 ET (15:40 GMT)\n</p>\n<p>\n  Copyright (c) 2024 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4009","symbol_name":"广告","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2468678657","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2468678657","pubTimestamp":1726846800,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1540 GMT - Publicis Groupe's acquisition of Mars United Commerce looks small relative to the size of the French advertising group, but attractive, Bank of America analysts Adrien de Saint Hilaire and David Amira say in a research note. The value of $600 million reported by The Wall Street Journal for the Mars deal makes it Publicis' biggest acquisition so far this year, BofA says. \"While Mars itself is hardly transformative, we like the group's track-record in integrating and scaling up assets while gaining further exposure to the attractive theme of retail media,\" the analysts say. Mars, a commerce-marketing agency that helps brands optimize how they present their products to consumers online and in stores, is akin to Omnicom Group's Flywheel with an offline component, BofA says. Publicis shares fall 0.7%. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4009":"广告","PUBGY":"Publicis Groupe S.A."},"translate_title":"阳狮收购玛氏看起来规模虽小，但很有吸引力——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PUBGY":0.9,"MARX":1},"content_text":"1540 GMT - Publicis Groupe's acquisition of Mars United Commerce looks small relative to the size of the French advertising group, but attractive, Bank of America analysts Adrien de Saint Hilaire and David Amira say in a research note. The value of $600 million reported by The Wall Street Journal for the Mars deal makes it Publicis' biggest acquisition so far this year, BofA says. \"While Mars itself is hardly transformative, we like the group's track-record in integrating and scaling up assets while gaining further exposure to the attractive theme of retail media,\" the analysts say. Mars, a commerce-marketing agency that helps brands optimize how they present their products to consumers online and in stores, is akin to Omnicom Group's Flywheel with an offline component, BofA says. Publicis shares fall 0.7%. (adria.calatayud@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  September 20, 2024 11:40 ET (15:40 GMT)\n\n\n  Copyright (c) 2024 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}