网红张大奕关店 线上竞争进入存量搏杀阶段

中国经营报
28 Sep 2024

本报记者 钟楚涵 蒋政 上海报道近日,知名网红张大奕宣布关闭旗下10年网店“吾欢喜的衣橱”,引发热议。据悉,作为初代网红的张大奕,凭借出色的图文带货能力在市场上崛起,其背后的公司如涵控股更是在2019年4月上市,成为网红经济第一股。经过几年的时间,互联网流量平台上不断涌现出新的风口和模式,同时消费者喜好也在不断发生变化,线上商家对于流量的竞争不断加剧。值得一提的是,在市场快速更迭下,顶流网红也无法...

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