这几年,家电行业提到最多的关键词是“穿越周期”。但最需要穿越的,是电视。一个略显割裂的事实在于:电视大屏化趋势稳定看涨、进程显著加快,开机率却没有止跌。但这两点并不矛盾。大屏好卖,是因为电视作为“家庭最大屏幕”的地位没有谁能撼动,它依然是玩3A游戏、看电影的最优选。但问题在于,大尺寸产品虽已普及,技术却没有跟上——就像“低像素”照片经不起放大,同理,大尺寸意味着电视画面也在放大,细腻度会被稀释,...
Source Link这几年,家电行业提到最多的关键词是“穿越周期”。但最需要穿越的,是电视。一个略显割裂的事实在于:电视大屏化趋势稳定看涨、进程显著加快,开机率却没有止跌。但这两点并不矛盾。大屏好卖,是因为电视作为“家庭最大屏幕”的地位没有谁能撼动,它依然是玩3A游戏、看电影的最优选。但问题在于,大尺寸产品虽已普及,技术却没有跟上——就像“低像素”照片经不起放大,同理,大尺寸意味着电视画面也在放大,细腻度会被稀释,...
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