连“年入三亿”的网红店都凉了,女装网店越来越往死路走

运营研究社
06 Oct 2024

作者 | 叶橙子本文转载授权自Vista看天下(ID:vistaweek)最近被曝上热搜的几条新闻,读起来颇有种“时代的眼泪”观感。一度被称为李佳琦、薇娅前辈的初代带货网红张大奕,宣布关闭名下开了十年的女装网店。“将无限期延迟店铺上新,算是关店”张大奕本人,在直播带货时代到来前,是被称为“电商带货第一人”的网红。经营的店铺卖女装,2016 年双十一她的店成为淘宝第一家销量破亿的女装类店铺时,李佳琦...

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