去KA走向深化,“新旗手”诞生

商业观察家
Oct 17, 2024

有市场人士告诉《商业观察家》,当下实体商超零售业,永辉超市似乎已经成为去KA供应商制最坚定的一家公司。“永辉在改革采购模式,要坚决去KA供货商制,现在全行业最坚决的应该就是永辉了。它与胖东来也在联合跟品牌商谈‘裸价’采购。其他家则可能有些犹犹豫豫,还在观望。”“就目前的商谈情况,永辉与许多品牌都已经达成裸价采购意向,现在就全国头部几家品牌还没搞定。”在盒马去年掀起的一轮去KA行动所引发的行业骚动...

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