宝洁大中华区新财季有机销售额降15%,SK-II成拖累,“神仙水”能否自我救赎

华夏时报
Oct 24, 2024

宝洁新财年开局继续承压。日前,该公司发布的2025财年第一季度(截至2024年9月30日止三个月)财报显示,其净销售额、净利润双双下滑。  尤为值得注意的是,大中华区域也未能迎来复苏迹象。自2022财年至2024财年,宝洁在大中华区的业绩持续低迷,而步入2025财年首个财季,该区域有机销售额(不计入并购交易、资产剥离交易以及汇率变动影响的销售额)更是遭遇了15%的同比下降。  在财报中,SK-II...

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