金吾财讯 | 雀巢(NSRGY)旗下的KitKat品牌已与一级方程式赛车签署了一项全球赞助协议,旨在提升KitKat的全球影响力,尤其是吸引30岁以下的消费者群体。
这项合作协议覆盖2025年底至2028年,新任首席执行官Laurent Freixe希望通过此举改变雀巢这家全球最大食品公司营销其核心品牌的方式。
合作初期将从墨西哥和巴西开始,届时一级方程式赛道和维修站将展示KitKat广告并举办相关活动,巧克力包装上也将印有一级方程式的品牌标志,雀巢还计划赠送数百张比赛门票。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.