而新兴竞争对手如线上零售巨头希音(Shein)和拼多多旗下的电商平台Temu也瞄准了东南亚这一超过6亿7500万人口的市场,越来越多的消费者转向线上购物。 彭博社报道指出,东南亚电子商务市场竞争激烈,虾皮面对的是中国电商巨头阿里巴巴旗下的Lazada,以及字节跳动的TikTok。这两家中国公司在平台上增加了包括聊天机器人在内的多种人工智能功能,以挑战虾皮在东南亚电商市场中的主导地位。 ...
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