雀巢下调了2025年的盈利目标，并加大广告和营销投资，这是公司首席执行官Laurent Freixe重振雀巢计划的一部分。

　　雀巢表示，在2027年底前将通过举措节省25亿瑞士法郎（约合28.3亿美元）的额外成本，为更多投资提供资金。到明年年底，广告和营销投资预计将达到销售额的9%。

　　受此影响，雀巢预计2025年的基本交易营业利润率将略低于2024年的指导水平，2024年这一数字约为17%。

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责任编辑：陈钰嘉

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