Marketers Turn More Cautious -- Market Talk

Dow Jones

Nov 22, 2024

0626 GMT - Marketers are turning more cautious both on their near-term budget expectations and spending priorities, Citi analysts say in a note, citing data from a survey of chief marketing officers conducted by the bank. Marketing budgets are expected to grow 3.5% in the year ahead and 6.1% over the coming two to three years, Citi says. This marks a deterioration from Citi's previous survey in January, which pointed to growth expectations of 4.2% and 8.3%, respectively. Priorities are shifting toward short-term investments in performance marketing and brand messaging away from longer-duration work on digital transformation, according to Citi. A shift to digital is accelerating, which bodes well for global agencies and IT services and has mixed implications for traditional media, the analysts say. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

November 22, 2024 01:30 ET (06:30 GMT)

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Marketing budgets are expected to grow 3.5% in the year ahead and 6.1% over the coming two to three years, Citi says. This marks a deterioration from Citi's previous survey in January, which pointed to growth expectations of 4.2% and 8.3%, respectively. Priorities are shifting toward short-term investments in performance marketing and brand messaging away from longer-duration work on digital transformation, according to Citi. A shift to digital is accelerating, which bodes well for global agencies and IT services and has mixed implications for traditional media, the analysts say. 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Marketing budgets are expected to grow 3.5% in the year ahead and 6.1% over the coming two to three years, Citi says. This marks a deterioration from Citi's previous survey in January, which pointed to growth expectations of 4.2% and 8.3%, respectively. Priorities are shifting toward short-term investments in performance marketing and brand messaging away from longer-duration work on digital transformation, according to Citi. A shift to digital is accelerating, which bodes well for global agencies and IT services and has mixed implications for traditional media, the analysts say. (adria.calatayud@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  November 22, 2024 01:30 ET (06:30 GMT)\n</p>\n<p>\n  Copyright (c) 2024 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4009","symbol_name":"广告","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2485291285","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2485291285","pubTimestamp":1732257000,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0626 GMT - Marketers are turning more cautious both on their near-term budget expectations and spending priorities, Citi analysts say in a note, citing data from a survey of chief marketing officers conducted by the bank. Marketing budgets are expected to grow 3.5% in the year ahead and 6.1% over the coming two to three years, Citi says. This marks a deterioration from Citi's previous survey in January, which pointed to growth expectations of 4.2% and 8.3%, respectively. Priorities are shifting toward short-term investments in performance marketing and brand messaging away from longer-duration work on digital transformation, according to Citi. A shift to digital is accelerating, which bodes well for global agencies and IT services and has mixed implications for traditional media, the analysts say. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4009":"广告","BK4134":"信息科技咨询与其它服务","WPP":"WPP PLC","PUBGY":"Publicis Groupe S.A.","CGEMY":"Capgemini SE"},"translate_title":"营销人员变得更加谨慎——市场谈话","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PUBGY":0.9,"CGEMY":0.9,"WPP":0.9},"content_text":"0626 GMT - Marketers are turning more cautious both on their near-term budget expectations and spending priorities, Citi analysts say in a note, citing data from a survey of chief marketing officers conducted by the bank. Marketing budgets are expected to grow 3.5% in the year ahead and 6.1% over the coming two to three years, Citi says. This marks a deterioration from Citi's previous survey in January, which pointed to growth expectations of 4.2% and 8.3%, respectively. Priorities are shifting toward short-term investments in performance marketing and brand messaging away from longer-duration work on digital transformation, according to Citi. A shift to digital is accelerating, which bodes well for global agencies and IT services and has mixed implications for traditional media, the analysts say. (adria.calatayud@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  November 22, 2024 01:30 ET (06:30 GMT)\n\n\n  Copyright (c) 2024 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}