大众旅游消费成刚需,多家OTA平台业绩报喜

源媒汇
Nov 22, 2024

作者 | 谢春生编辑 | 苏淮在新的大众消费浪潮下,物质消费从奢靡转向理性,以旅游为主的精神消费需求剧增。文化和旅游部发布的数据显示,今年上半年,国内出游人次27.25亿,同比增长14.3%。其中,城镇居民国内出游人次20.87亿,同比增长12.3%;农村居民国内出游人次6.38亿,同比增长21.5%。农村居民出游人次的持续增长,也表明国内旅游人群更加泛化。旅游,不再是一线白领、小资生活的“专属”...

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