BUZZ-Bernstein sees more moderate luxury growth in 2025

Reuters
21 Nov 2024
BUZZ-Bernstein sees more moderate luxury growth in 2025

** The luxury goods industry faces moderate spending growth in China next year, Bernstein says, projecting 5% to 7% top-line growth for the sector, skewed towards the second half of 2025

** Among positive factors, Bernstein notes favourable economic conditions such as global rate cuts and supportive Chinese economic policies

** It however sees that potential new import duties to the U.S. and expected low single-digit rate growth for Chinese consumer spending could impact the sector

** "New import duties to the USA could be the wild card of 2025," broker says, adding that this could have an inflationary impact and delay the interest rate downward path in the U.S.

** It adds that soft luxury mega-brands have suffered a significant momentum decline, hinting that prices have gone up too far

** Bernstein prefers Hermes HRMS.PA citing its guarded stance on price hikes following the pandemic, and Burberry BRBY.L on its "back to basics" strategy

** It notes fading momentum in LVMH LVMH.PA core brands along with changes in its executive team, and lowers its top-line and EBIT forecast by 5% and 9.2%, respectively

** Bernstein expects Gucci's metamorphosis to weigh on Kering's PRTP.PA performance and cuts its top line and EBIT expectations by 8% and 23%, respectively

(Reporting by Hugo Lhomedet)

((hugo.lhomedet@thomsonreuters.com))

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