米其林、普利司通全球争霸,如何重新配置中国资源 | 海斌访谈

第一财经
Nov 24, 2024

“我们已经把未来10年的产能都在中国投下去了。”米其林大中华及蒙古区总裁叶菲不久前对记者表示。这家法国轮胎企业奋力巩固其中国及全球市场地位。它的日本竞争对手普利司通则矢志打败米其林,重新回到世界第一的位置。米其林来华已经超过30年,普利司通超过20年时间。两家企业在全球每个重要的国家展开竞争,中国是全球最大的汽车生产和消费国,同样是轮胎消费的超大市场。过去几年里,为了在中国市场取胜,米其林和...

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