文 | 新浪财经 徐苑蕾一款剁椒鱼片汤面新品,让康师傅陷入了一场“此鱼非彼鱼”的舆论旋涡之中,同时也揭开了康师傅方便面业务衰退的遮羞布。即便近些年康师傅接连签下张艺兴、杨紫、周深等代言人以抢占流量高地,但今年上半年,康师傅方便面仍少卖了近1.5亿元,降幅为1%,而主要竞争对手——统一方便面则同比增长了1.9%。康师傅方便面业务的下滑固然可以“怪”消费大环境的竞争激烈,然而有分析观点指出,品牌形象...
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