如何吸引富人?沃尔玛推出平替大杀器

财富中文网
Nov 25, 2024

从创立以来,沃尔玛一直是顾客买物美价廉商品的首选。如今,这家以低价闻名的零售商吸引了新人群:年收入超过10万美元的顾客。全球最大零售商沃尔玛三季度业绩非常亮眼,首席财务官认为一定程度上归功于新客户群推动。销售额接近1700亿美元,店内销售额增长5.3%,客流量增长3%,不过最大变化在于电商销售额,增长了22%。“本季度业绩非常强劲,”沃尔玛首席财务官约翰·戴维·雷尼告诉雅虎财经(Yahoo ...

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