日前，电商平台进入新的财报季。 上周，拼多多发布了截至9月30日的2024第三季度财报，营收达到994亿元，同比增长44%，与上个季度相比，营收增速有所放缓。其主要原因是拼多多对生态建设的投入加大。这也导致其毛利率出现轻微下降，达到62.5%。 毛利率的下滑，源于拼多多加大商家扶持与用户体验建设的投入。在国内电商市场竞争加剧的背景下，拼多多选择牺牲部分短期利润，换取更强的竞争力，这一战略短期内...
Source Link日前，电商平台进入新的财报季。 上周，拼多多发布了截至9月30日的2024第三季度财报，营收达到994亿元，同比增长44%，与上个季度相比，营收增速有所放缓。其主要原因是拼多多对生态建设的投入加大。这也导致其毛利率出现轻微下降，达到62.5%。 毛利率的下滑，源于拼多多加大商家扶持与用户体验建设的投入。在国内电商市场竞争加剧的背景下，拼多多选择牺牲部分短期利润，换取更强的竞争力，这一战略短期内...
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