智通财经APP讯，四洲集团(00374)发布公告，集团预期于截至2024年9月30日止6个月将取得公司股东应占综合溢利约1800万港元至2300万港元，而去年同期则取得公司股东应占综合溢利约为3000万港元。
溢利下降主要是由于集团收入减少，继而影响毛利。毛利减少主要是由于公司经营市场的零售市场及整体消费市场持续疲弱所致。集团的策略性措施部分缓和了毛利的下降。该等措施包括优化定价及促销力度以吸引注重成本的客户、推出新的产品种类以迎合消费者喜好迭变，以及在不影响质量的情况下降低成本。
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