尼尔森IQ发布2025中国消费者展望:“精打细算型”占比近四成,全渠道融合成为“新常态”

经济观察报
28 Nov 2024

经济观察网 李晓丹/文 经济观察网 记者 李晓丹 11月26日,尼尔森IQ发布《通往2025:中国消费者展望》(以下简称“报告”)。报告指出,中国消费者正努力增加收入,控制整体消费支出,从谨慎消费迈入目的性消费时代。报告是尼尔森在2024年6月—7月对全球23个国家超过17000名消费者进行的在线调查结果,所覆盖区域包含中国、亚太、欧洲、拉美,中东、非洲及北美。其中,中国报告的受访人数超过...

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