[ 编者按 ]看到下列产品类别,你最先会想到的是这些品牌吗?汽水?——可口可乐运动鞋?——耐克快餐食品?——麦当劳手机?——iPhone拼装积木?——乐高……在这个充满选择的世界中,品牌解答了一个关键问题:人们为何要选择你?一个品牌,绝非仅仅是一个名称、logo或洗脑的广告词。它是贯穿客户体验的完整叙事线,连接你的产品、服务、市场、团队、公司文化,甚至是投资者。品牌不仅是人们对你的认知,更是你们的...
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