智通财经APP获悉,上美股份(02145)盘中涨超4%,截至发稿,涨3.88%,报33.45港元,成交额1407.85万港元。
消息面上,据青眼情报数据显示,2024年11月,韩束重新夺回抖音美妆TOP1,11月,韩束以超6.5亿元的GMV斩获护肤类目第一。自年初以来,韩束持续展现强劲实力,月GMV均突破2亿元大关,其中更有6个月份的GMV超过了5亿元。
浦银国际研报指出,公司旗下的韩束品牌根据品牌特性主攻抖音渠道,自2023年8月起连续14个月成为抖音渠道GMV第一的美妆品牌。上美股份长期践行多品牌策略,多个品牌有望在调整和爬坡期后快速增长。该行认为,在公司多渠道、多品牌、多系列的建设下,公司持续深耕下沉市场,带来未来持续增长动力。
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