开源证券:维持波司登(03998)“买入”评级 雪中飞品牌持续高增

智通财经
03 Dec 2024

智通财经APP获悉,开源证券发布研究报告称,维持波司登(03998)“买入”评级,维持对其盈利预测,预计FY2025-2027归母净利润25.5/29.5/33.9亿元。公司FY2025H1收入88.04亿元(+17.83%),归母净利润11.3亿元(+23%),持续50%+的高分红比例。羽绒服龙头地位稳固,预计产品迭代、品类创新、渠道优化持续驱动增长。

报告中称,公司FY2025H1收入60.6亿元(+22.7%),波司登/雪中飞分别实现52.8/3.9亿元,同比+19.4%/+47.1%,主品牌增长系防晒服、冲锋衣新品类畅销,渠道分层及精细化运营,线上平台同步发力;雪中飞增长系加强中低价位竞争力。

分渠道:FY2025H1线下羽绒服门店3188家,其中雪中飞门店净+95家315家,此外陆续开设近700家旺季店。FY2025H1线上收入收入增长24.1%至13.5亿元,占羽绒服收入22%,核心品类线上线下同节奏推进,通过品类发力、品牌战役、内容创新等实现线上高增长。

分模式:FY2025H1直营/加盟/其他收入22.6/34.3/3.7亿元,同比+36.7%/+12.6%/+54.6%,加盟增速慢于直营主系策略性控制加盟发货,全渠道同店同比增长30%+,体现单店经营提质增效。

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